Brand identification for local yogurt products must ensure distinctiveness and differentiation in accordance with legal regulations. The brand should have clear, recognizable elements and avoid creating confusion with registered trademarks. The development of the name, colors, and symbols should reflect regional identity and product characteristics to enhance memorability. In communication activities, brand messaging must be truthful, non-misleading, and clearly targeted toward specific consumer groups such as children, dieters, or those who prefer naturally fermented foods. Local identity should be emphasized through factors such as raw material sources, traditional processes, or regional advantages. The use of nested labels—such as quality certification logos or geographical symbols—must comply with labeling regulations and accurately represent the place of production. When using a local name or elements related to geographical indications, businesses must ensure proper authorization and legal conformity, thereby enhancing brand value and product credibility in the market.